Marketing Services Manager (BA Honours Marketing Comm.) available for exploratory interviews – Ref: 1153382 – Online Interview Questions

Ref: 1153382

Nationality: South African
Annual Package Range: South African Rand - ZAR 551 000 - 650 000, per annum
Total years experience: 6-10 Years

Marketing Services Manager

Current / most recent job title?

Marketing Services Manager

1. Primary purpose of current/most recent position:

The main purpose of my current position is to oversee all marketing and communications activities relating to the brand and marketing communications. The aim is to provide the Automation and Process Control Solutions Business Unit with marketing and communications services needed to still be competitive within the market and industry, both locally and within the Africa regions that we work in. Compare agency and vendor marketing expenses against established budgets. Coordinate and take part in promotional activities and trade shows by travelling nationally or internationally to meet with customers and deliver clear company messages. Oversee and adhere to the communications department budget.

2. Core elements or functions that must operate effectively in order to achieve primary purpose:

Effective communication from the Sales Team
Seamless system in obtaining the correct info & marketing material from Business Partners

3. Description of self, along with greater purpose and passions:

I’m a giver of love, great ideas, good vibes, innovation, honesty and dedication and everything needed in order to elevate someone or something to greater heights.

4. Ideal business title: 

Marketing Director
Head of Marketing & PR
Chief Marketing Officer/Executive

5. Key responsibilities and accountabilities of ideal position:

Overseeing marketing department
Evaluating and developing our marketing strategy and marketing plan
Planning, directing, and coordinating marketing efforts
Communicating the marketing plan
Researching demand for our products and services
Competitor research
Working with sales department to develop pricing strategies to maximise profits and market share while balancing customer satisfaction
Identifying potential customers
Developing promotions with advertising managers
Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections
Developing and managing advertising campaigns
Building brand awareness and positioning
Supporting sales and lead generation efforts
Coordinating marketing projects from start to finish
Overseeing the planning of company conferences, trade shows, and major events.
Overseeing social media marketing strategy and content marketing

6. Skill area of competence:

Marketing
Communications
Advertising
Public Relations
Marketing & Competitor Research
Financial Management
Management of employees

7. Career summary:

Automotive – 6 years
Engineering – 1 year

8. Achievements: 

Successful launch of the New Generation Hilux & Fortuner Ranges with the many challenges experienced due to global marketing expectations and the diversity of our region – had to adapt some items and innovate them to ensure that they were applicable to our market.
Implementing new Marketing Strategy Techniques.
Being placed in the Marketing Division as a permanent employee before the end of my Management Trainee Programme – home department was Sales.

9. What do you absolutely love doing?

I love working with people and changing people’s perceptions.
Planning and organising events.
Creating memorable and special brand touch points that not only make customers feel appreciated but evokes a relationship of trust and compatibility in their lives or businesses.

10. Ideal company (culture and values):

I would like to work for a company that has a clear definition of its mission and vision and engages in transparent communications with all its employees. An organisation that provides opportunities for growth and development to its most valuable assets (the employees) and fosters a relationship of employees feeling valuable, respected and trusted. Offers competitive salaries, benefits, perks and promotions. A company that has leaders who will not only empower their staff, but lead by example. And a place where a little fun is to be had – a balance is paramount in being successful in what you do!

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