Corporate Marketing and PR Manager (BA Degree: Marketing Communications), Ref: 1153836 – Online Interview Questions

Current / most recent job title?

Corporate Marketing and PR Manager

1. Primary purpose of current/most recent position:

Planning and implementation of Corporate Brand strategy
Responsible for the the Markering aspects: ATL, BTL, TTL for the Corporate Brand
Implementing effective PR Strategy across all Business Units
Manage Corporate Sponsorships, Events and CSI projects

2. Core elements or functions that must operate effectively in order to achieve primary purpose:

Maximum ROI
All activities to be linked to sales
Increase Brand Awareness
Reach global PR AVE Targets

3. Description of self, along with greater purpose and passions:

Marketing and communications success is a balance between expertise and passion – and I offer both. I am a communicator at heart with a passion for all things Marketing and I live by the phrase “love what you do”

4. Ideal business title: 

Marketing and Communications Director

5. Key responsibilities and accountabilities of ideal position:

Overall management of all marketing and communications activities for a brand

6. Skill area of competence:

Project management skills
Reporting and analytics
Reporting analytics and PR insight
Solid writing skills
Strong Media relationships
Creative writing abilities
Computer skills: Excel, Microsoft Outlook, PowerPoint and Microsoft Word
ATL, BTL and TTL
Public Relations and CSI
Sponsorship Management
Corporate Marketing
Campaign Management (New Product Introductions – NPI)
Digital Marketing
GTM/ Trade Marketing
Budget Management
Events and Activation Management
Product Marketing/ Management

7. Career summary:

2 years consumer electronics and B2B
5 years aviation
5 years lifestyle
3 years financial and motor industry

8. Achievements: 

63% Growth for 2018 on PR Targets Achieved
GOLD winner at PRISA awards for campaign on a shoestring budget
Silver winner for best crisis management
SECOND place for overall Campaign of the year at PRISA awards

9. What do you absolutely love doing?

I am a communicator at heart, with a passion for all things marketing and I live by the phrase “Love what you do”.

10. Ideal company (culture and values):

Ethical
Challenging Industry

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